Mars raises the bar for seafood traceability in petfood

Written By Paige Haarhoff

Mars raises the bar for seafood traceability in petfood by partnering with the Global Dialogue on Seafood Traceability and Wholechain

  • Mars becomes world’s first petfood company to commit to meeting the Global Dialogue on Seafood Traceability Standard (GDST)

  • Mars joins the GDST and partners with Wholechain to establish robust, end-to-end traceability across its seafood supply chains

  • Partnership underscores Mars’ dedication to transparency and traceability across its supply chains and aligns with global standards designed to support responsible sourcing

  • Wholechain will support Mars in improving visibility into key points within its seafood supply chain, from origin to finished product

Paige Haarhoff
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